Growing our businesses and
our stories one day at a time

Growing our businesses and our stories one day at a time

BCGblog

Building our businesses and our stories
one day at a time

Structuring a successful blog

Structuring a successful blog and creating a content marketing strategy takes a lot of work. I wrote a post on March 14 about using The Content Pyramid by Mike Allton as the basis for building a successful blog. The content pyramid shows each topic requires 13 posts....

read more

Preparing for a media interview

Preparing for a media interview takes some time to get right. I attended a business expo In April and met one of the editors at the local Amador Ledger-Dispatch newspaper. She said the paper prints local business profiles and offered to publish a story about Butow...

read more

LinkedIn etiquette tips and thoughts

Recently I stopped following a well-known sales guru on LinkedIn because I felt he breached LinkedIn etiquette. I bought all his books and I have them on my bookshelf. He stopped publishing books in the early 2010s and disappeared until he returned to LinkedIn last...

read more

Website security is job one

Recently I managed the website for a historic hotel in Jackson after their website designer disappeared. The site was designed in WordPress but it didn't have any security plugins installed. So, I checked out website security plugins and installed the free version of...

read more

Make a positive choice

I received some rather bad health news recently, which reminded me to make a positive choice. I suffer from migraines. What's more, I've been dealing with serious conditions that those migraines started and have kept going. Recent tests confirmed that I have brain...

read more

About the BCG blog

This blog is about delivering valuable information about WordPress, web development, and online marketing for you. This blog will also talk about BCG news, of course. I'll also share stories about my observations and life so you know I'm a real human being. What's...

read more

Clarifying our message

The new Butow Communications Group blog has one core mission: Clarifying our message...and yours. I've never written a blog for Butow Communications Group (BCG) before. I wrote a personal blog in the 2000s (or aughties if you prefer). Most recently I created a blog...

read more

About Eric Butow

Eric is the owner of Butow Communications Group (BCG) in Jackson, California, which offers online marketing ROI improvement services for businesses. Eric has authored or co-authored 43 books and has also developed and taught networking, computing, and usability courses for Ed2Go, Virtual Training Company, California State University, Sacramento, and Udemy.

In the News

Articles

As TikTok Teeters…
This article Eric wrote for Entrepreneur.com talks about the state of TikTok and its major competitors as of August 31, 2020.

Lifewire Articles
The 14 topics available include Office 365 apps, Samsung technologies, finding gifts for every budget, and more.