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Wear your brand

Wear your brand if you want to get noticed. That saying seems trite, but a recent encounter reinforced its value to me. I was sitting at a table outside Mendocino Farms in Sacramento waiting for my lunch and my subcontractor. As I checked my phone, I heard a voice:...

Finding better noise

Tuning out distractions is hard. Television and the web distract us easily. It’s easy to turn off the television but I work on a computer most of the day, so I find myself visiting social media websites often without thinking about it. I walk around my...

Leaving blurbs

Leaving blurbs is one way to connect with your clients. What, you may ask, are blurbs? I define blurbs as little pieces of information about me and my business so my clients know me better. I didn’t know how to do that at first. My website is set up using the...