I hate sunk costs

I hate sunk costs, and I found some when I cleaned out my storage unit in 2018. I found two boxes of nice square BCG brochures and a bag of metal lapel pins. One of the boxes had a packing slip that showed the brochures were produced on…July 21, 2005. I...

Are taglines relevant anymore?

Are taglines relevant anymore? I wonder about that as I focus on my business now that I have fewer distractions. One task that’s almost finished is trademarking my business name, logo, and my Amador County business news website name. I trademarked my logo...

Choosing the right path

Choosing the right path is a common theme among influencers in my social media feeds. You must make more money or cut back on your expenses. Listen to yourself, but act like who you want to become. You have to relax more but you have to do more right now. And...

Opportunities and threats

Opportunities and threats are my focus now that I minimized some weaknesses. My weaknesses included wise energy use and tuning out noise. Minimizing my weaknesses amplify my strengths: my strong partner network, quality professional connections, and my ability to...