Are taglines relevant anymore?

by | Sep 19, 2019 | BCG News and Updates | 0 comments

Are taglines relevant anymore? I wonder about that as I focus on my business now that I have fewer distractions. One task that’s almost finished is trademarking my business name, logo, and my Amador County business news website name.

I trademarked my logo because it’s authentic. The logo not only reflects me and my family, it reflects my guiding principles. It also brings questions — and conversations — because people aren’t quite sure what the logo means.

I chose not to trademark the tagline I’ve used for years: One source. No boundaries.

I thought about keeping the tagline, but I noticed many companies don’t use them. I also felt my tagline was straight from the 1990s. Remember the Microsoft tagline, “Where do you want to go today?” That tagline is 25 years old and I still have some Post-It notes with that tagline I got in the ’90s. (That shows how often I use Post-It notes.) My tagline was almost as old.

Are taglines relevant anymore? This Microsoft tagline was introduced in 1994

I also watched a video from Donald Miller at StoryBrand. He said taglines are still relevant but writing one is about creating a tagline that makes you money. That is, one that clearly says what you do.

That tagline doesn’t tell you anything about what I do. All it did was tell people that I was one resource, but not for what.

So, at the bottom of this screen you see my new tagline. It’s simple and straightforward. What do you think?

 

 

 

 

 

Written by Eric Butow

Eric Butow is the owner of Butow Communications Group in Jackson, California.

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