Turning on the night lights
I'm turning on the night lights for the BCG blog. It's almost the end of 2021 (went by fast, didn't it?) and this is a good time to take a break. I have several good reasons to do this. The most important is that blogs need care. You need to write posts on a regular...
Five things to know for December
Yes, it's time for five things to know for December. Welcome to our show, and let's begin. JItterbug Flip2 On Sale My mother has talked about getting a Jitterbug flip phone for seniors. She sees it advertised often in the monthly AARP Magazine. Lively, the company...
Beware of LinkedIn phishers
Beware of LinkedIn phishers who can come in a variety of guises. It's easy for them to learn what business you're in, and then they use fake accounts to connect. When they do, they'll try to set up a relationship with you so they can get your data. In my case, I get...
Don’t use Gmail for your business
Don't use Gmail for your business. I see businesses use Gmail all the time, and it has to stop. Why? After all, Gmail is available for free and Google is a massive company. So, what's the problem? There are several problems that you may not have thought about before....
The adventures of BCG and how we help you
My adventures with BCG started on June 25, 1994, when I founded E.E. Butow Services because I enjoy creating good marketing and graphic design. I started my company because I feel that businesses should have marketing materials that look good and are well-written....
Search tips from friends
Search tips from friends and partners are the best tips. Here are three they've sent me in the past couple of weeks that I want to share with you. AnswerThePublic My partner Corey Walker at The Marketing Specialist tipped me off to the AnswerThePublic, a website that...
Five things to know for September
Five things to know is a common article title, especially at the beginning of a new month. It's still September 1 as I write this, so let me share some interesting blurbs I've found recently. Step Up A June article in Forbes magazine by Dawson Whitfield, the CEO of...
When to post on social media
When to post on social media is a popular question on social media sites. Right now, I don't pay much attention to the best times because I post when I have something to say. But I know that is going to change someday. The same is true for my clients, and I know...
Know your boundaries
If you know your boundaries before you enter negotiations with someone, you’ll sleep better at night. Last year, I worked with a subcontractor who damaged my business. I dropped him when my client was unhappy with the work. Earlier this year, I explored buying an ice...
Write out your terms
Write out your terms in a negotiation. You can take your time and understand what you want. When you're ready, you can send it to the other party. I wrote the following message in Word to the business broker for an ice cream and candy shop in Jackson, California. My...