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Yes, it’s time for five things to know for December. Welcome to our show, and let’s begin.

JItterbug Flip2 On Sale

My mother has talked about getting a Jitterbug flip phone for seniors. She sees it advertised often in the monthly AARP Magazine. Lively, the company that makes the Jitterbug line of phones, has the Flip2 on sale for $29.00 until December 12. The phone normally sells for $29.00.

The problem is that you can’t give the phone as a gift. The Jitterbug uses the Verizon network, so the person who gets the phone has to pay for a plan so the phone works. Lively has many plans to choose from, and some of them include health and safety features.

My mom and I don’t wrap presents for each other anymore, so I told her about the phone and she’s thinking about it. If you’re interested, visit the Jitterbug Flip2 webpage.

Reel You In

My partner Corey Walker at The Marketing Specialist is promoting her new How to Create Reels That Convert e-book. This book shows you how to create powerful Instagram Reels that hook viewers.

What’s more, Corey has authored short, carousel posts about Reels, Canva, and more. Those posts are free, so go see them on her Facebook page. I’ll be here when you get back.

One of the Best

Ultimate Guide to Social Media Marketing Entrepreneur PressIn 2020, I wrote Ultimate Guide to Social Media Marketing with Mike Allton, Jenn Herman, Stephanie Liu, and Amanda Robinson. Entrepreneur Press published the book and people like it. Last month, Angela Robinson at TeamBuilding wrote a blog post on its site listing our book as one of the 12 Best Social Media Marketing Books to Read in 2021.

TeamBuilding leads team-building online and in-person events for companies. They also host hybrid events with virtual and in-person attendees. What’s more, they host virtual holiday parties and games. Read more about TeamBuilding here.

Wow, No Colors

If you use Office 365 as I do, you may have noticed that Microsoft updated it recently. You can especially tell the difference when the Office theme is black.

In Word, for example, the area around the document is actually black, but the document and the ribbon are still dark gray. You don’t see as much black in OneNote; most areas are dark gray. And spreadsheets in Excel are still white by default. One day, will we see a pain-free way to view a dark spreadsheet?

My eyes still appreciate Microsoft taking another step forward. So does my seven-year-old Dell monitor.

Life360 is Telling on You

If you use the popular family safety app Life360, then the company is selling your precise location data right now. To quote the article by Jon Keegan and Alfred Ng, “the app is selling data on kids’ and families’ whereabouts to approximately a dozen data brokers who have sold data to virtually anyone who wants to buy it.”

TNW republished this article from the news site The Markup, and you can read the entire article on the TNW website. When you’re done, you should decide if you want to run away.

Eric Butow is the owner of Butow Communications Group (BCG). Eric can help you tailor your company’s digital marketing. Set up a meeting with BCG!