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Spring cleaning online assets is what I do every spring. Here’s how I do it.

  • Facebook: I click my user name on Facebook and then click the Friends link below my profile photo. I unfriend someone by clicking the three-dot icon to the right of the user name and then clicking Unfriend in the drop-down menu.
  • LinkedIn: I click the My Network icon and then click Connections in the menu on the left side of the screen. Then I can delete a connection by clicking the three-dot icon to the right of the user name and then clicking Remove Connection.
  • Twitter: I click the Profile icon, click the number of people I’m following on my profile page, move my mouse pointer over the Following button to the right of the user name, and then click Unfollow.
  • Instagram: I tap my profile icon in the lower-right corner of my iPhone screen, tap the number of people I follow on my profile page, and then tap Following to the right of the user name.


I believe in quality over quantity of my connections every day of the week. With many connections, I ask why I’m still connected to this person. If I can’t come up with a good reason, I unfriend or disconnect them.

A lot of connections make my job easier. Some connections may not even be aware of this. For example, if you like a specific candidate or political policy on LinkedIn, that appears in my news feed. I don’t want to know the political preferences of a LinkedIn connection because we are there to talk about business. (A lot of people think LinkedIn is there just for sales, but that’s a topic for another blog post.)

Last year, I divided my social media networks into different groups. LinkedIn is for business, of course. I use Facebook for personal connections. Twitter is mostly for following media websites and important figures including Bill Gates and Neil DeGrasse Tyson. My criteria for following and unfollowing people are different for each one.

When you’re spring cleaning online assets, you make the choices that make sense for you.

New Digs

As you can see, I moved the blog to the main BCG website. I did this because I took the Profitable Project Plan course and the Content Camp workshop produced by Jennifer Bourn. I participated in a hot seat workshop during Content Camp, and one of the comments was that my blog was on a different site.

One of the questions was why I put my blog on a separate site. I read articles that said you should do so for SEO reasons. But the comment reflected that having a separate blog website made it harder for my viewers. I hope you like the change.

I also received some good feedback for updating my website. Those changes appear on the website, and I have more changes to come.

Before I make them, I have to get my second Moderna vaccination shot in mid-April and see how my body reacts. Once I recover, I can focus on my business and other health issues.

In the meantime, I’m spring cleaning online assets and getting ready to write more in this blog. Watch this space.

Eric Butow is the owner of Butow Communications Group (BCG). Eric can help you tailor your company’s digital marketing. Set up a meeting with BCG!